What is it?

• .kiwi is a relatively new generic top-level domain (gTLD) launched in 2014.
• It’s the first, and currently only, New Zealand-specific gTLD approved by the Internet Corporation for Assigned Names and Numbers (ICANN).
• The name, of course, refers to the flightless bird native to New Zealand and affectionately used as a nickname for New Zealanders themselves.

Why choose a .kiwi domain?

• Show your Kiwi pride: If you’re a New Zealander or have strong ties to the country, a .kiwi domain can be a great way to showcase your identity and affiliation.
• Stand out from the crowd: Compared to the more generic .com or .nz, .kiwi offers a unique and memorable choice that can help your website stand out.
• Target the New Zealand market: Businesses looking to reach a New Zealand audience might benefit from the local recognition and trust associated with a .kiwi domain.
• Support a Kiwi initiative: The .kiwi domain extension was established with the aim of building a strong online community for New Zealanders and promoting the country’s culture and development.

Is it right for you?

• If you’re a New Zealander or your business/website has a strong connection to the country, then yes, .kiwi could be a great choice.
• It can also be appealing for individuals or businesses with a unique or quirky brand that aligns with the playful spirit of the kiwi bird.
• However, if your target audience is outside of New Zealand, a more generic domain extension might be more effective.

Some additional points:

• .kiwi domains are still relatively new, but their popularity is growing.
• The cost of registering a .kiwi domain varies depending on the registrar and length of registration.
• There are some specific guidelines for using .kiwi domains, such as restrictions on profanity and trademark infringement.

Overall, the .kiwi domain extension offers a unique and interesting option for New Zealanders and businesses with a connection to the country. Whether you’re looking to build a local online presence or simply embrace the spirit of the kiwi bird, .kiwi could be the perfect choice for you.

I hope this information helps!