Who it’s for:

• Marketing and advertising agencies
• Recruitment and staffing agencies
• Digital agencies
• Travel agencies
• Talent agencies
• Real estate agencies
• Insurance agencies
• Consultancies
• Freelancers
• Individuals and businesses that offer professional services

Benefits of using a .agency domain:

• Instant recognition: Clearly signals your business as an agency, making it easier for potential clients to find and identify you.
• Brand differentiation: Stands out from the crowd of generic .com or .net domains and creates a more memorable online identity.
• Targeted marketing: Helps attract clients who are specifically looking for agency services.
• Potential SEO advantage: Search engines may give some preference to relevant TLDs like .agency for agency-related searches.
• Community association: Joins a global community of agencies using the .agency domain, fostering potential collaborations and networking opportunities.

Considerations:

• Cost: Registration and renewal fees may be slightly higher than for generic TLDs.
• Availability: Some desirable names might already be taken.
• Global appeal: While it’s open to anyone, the .agency domain might be less familiar to audiences outside of English-speaking countries.
• Potential for confusion: In some cases, it might be mistaken for a government agency website.

Should you use it?:

• If you’re an agency or offer professional services, a .agency domain can be a powerful way to establish your brand, reach your target audience, and build credibility.
• It’s particularly well-suited for businesses targeting a global or English-speaking audience.
• However, if you have a very specific niche or target a local audience, a country-specific TLD or a more focused niche TLD might be a better fit.