Meaning and target audience: As the name suggests, .today emphasizes content focused on the present moment and current happenings. It’s ideal for websites about:

• News and current events: News outlets, journalists, and bloggers focused on timely reporting can benefit greatly.
• Events and promotions: Event organizers, businesses running limited-time offers, or daily deals platforms can leverage its urgency.
• Trends and hot topics: Websites covering trending topics, social media phenomena, or the latest news in specific niches can capitalize on its relevance.

Benefits of using a .today domain:

• Clarity and branding: It instantly informs users about the website’s focus on current information, potentially boosting trust and click-through rates.
• SEO advantage: While not a guaranteed ranking factor, a relevant TLD like .today might be considered a positive signal by search engines, potentially improving visibility for relevant searches.
• Urgency and action: It creates a sense of immediacy, encouraging users to engage with the content right away.
• Memorability: Short and catchy domain names are easier to remember, and .today certainly fits the bill.

Some examples of successful .today websites:

• TechCrunch: techcrunch.today showcases their focus on breaking tech news.
• The Daily Beast: thedailybeast.today emphasizes their commitment to covering current events.
• Black Friday Deals: blackfridaydeals.today instantly conveys the time-sensitive nature of the content.

Availability and registration: .today domains are generally available for registration through most domain registrars, with pricing varying depending on the provider and promotions.

Overall, a .today domain can be a valuable asset for websites focused on timely content, current events, or time-sensitive offers. It delivers clarity, relevance, urgency, and potentially even an SEO advantage. If your website thrives on the here and now, .today might be the perfect TLD choice!