AUD $55.00


AUD $55.00
Introduced in 2005, .mobi was originally envisioned as a dedicated online space for websites specifically optimized for mobile devices. However, its usage and the landscape of mobile web have evolved significantly since then.
Maximum quantity exceeded
Minimum purchase amount of 0 is required
Maximum purchase amount of 0 is allowed
Your Price: AUD $55.00
A one-time price of AUD $55.00 will be added to your order.
  • Description

Initial Purpose Today:

  • Designed for websites delivering a superior experience on mobile devices with smaller screens, limited bandwidth, and touch-based interaction.
  • Backed by major tech companies like Google, Microsoft, and Samsung, it aimed to create a distinct mobile-friendly web space.

Current Context:

  • With advancements in web technologies and responsive design, most websites are now built to adapt to different screen sizes and devices, including mobile.
  • The reliance on a separate .mobi domain for mobile optimization has diminished, leading to a decline in its popularity.
  • However, .mobi domains can still be used for websites with a strong focus on mobile content or delivery, particularly in specific niches where users primarily access information on their phones.

Benefits of Using .mobi:

  • Potential for branding: Can signal a focus on mobile experience and appeal to mobile-first users in certain niches.
  • SEO: In some cases, it might offer slight SEO advantages within mobile searches for specific keywords.
  • Availability: Many creative and desirable .mobi domain names are still available due to its decreased usage.

Things to Consider:

  • Relevance: Ensure your website truly offers a distinct mobile-first experience to justify using .mobi over a traditional TLD like .com.
  • Maintenance: Managing two separate domains (.mobi and another TLD) requires additional effort and cost.
  • Audience reach: Outside specific mobile-focused niches, using a .mobi domain might not significantly impact your audience reach.

Overall, while the .mobi domain extension serves a historical purpose, its necessity for most websites has lessened in today’s mobile-optimized web landscape. Consider carefully if its potential benefits outweigh the additional effort and ensure your website delivers a truly exceptional mobile experience to justify using it.