AUD $49.00


AUD $49.00
The .directory domain extension is a specialized type of generic top-level domain (gTLD) primarily used to signify directories or lists of information online. Launched in 2014, it aims to provide a clear and specific namespace for directories, making it easier for users to find organized information on the web.
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  • Description


  • Branding and clarity: Instantly tells visitors your website is a directory of some sort, boosting relevance and user expectations.
  • Specificity: Helps your website stand out from the crowd, especially amongst businesses with similar names using common extensions like .com.
  • Increased name availability: Due to its specificity, you’re more likely to find the ideal domain name reflecting your directory’s purpose compared to broader extensions.
  • Improved SEO: The keywords “directory” or your category directly integrated into the domain can potentially boost search engine ranking.

Who should use it?

  • Businesses and organizations providing online directories:
    • Local business directories
    • Product and service directories
    • Member directories and lists
    • Faculty and staff directories
    • Campus maps and directory services
    • Shopping center directories
  • Individuals maintaining personal directories or resources:
    • Portfolio directories
    • Book recommendation lists
    • Educational resource directories
    • Travel guides and directories

Things to consider:

  • Niche extension: While beneficial for directories, it might not be relevant to businesses outside this specific purpose.
  • Cost: Pricing may be similar to other gTLDs, potentially higher than popular extensions like .com.
  • Limited awareness: The .directory extension is still relatively new, and some users might not be as familiar with it as traditional TLDs.

Overall, the .directory domain extension is a valuable tool for anyone establishing an online directory or list of information. It offers clear branding, increased name availability, and targeted audience, making it a powerful choice for optimizing your directory’s online presence and reach.