- Branding and clarity: Instantly tells visitors your website is a directory of some sort, boosting relevance and user expectations.
- Specificity: Helps your website stand out from the crowd, especially amongst businesses with similar names using common extensions like .com.
- Increased name availability: Due to its specificity, you’re more likely to find the ideal domain name reflecting your directory’s purpose compared to broader extensions.
- Improved SEO: The keywords “directory” or your category directly integrated into the domain can potentially boost search engine ranking.
Who should use it?
- Businesses and organizations providing online directories:
- Local business directories
- Product and service directories
- Member directories and lists
- Faculty and staff directories
- Campus maps and directory services
- Shopping center directories
- Individuals maintaining personal directories or resources:
- Portfolio directories
- Book recommendation lists
- Educational resource directories
- Travel guides and directories
Things to consider:
- Niche extension: While beneficial for directories, it might not be relevant to businesses outside this specific purpose.
- Cost: Pricing may be similar to other gTLDs, potentially higher than popular extensions like .com.
- Limited awareness: The .directory extension is still relatively new, and some users might not be as familiar with it as traditional TLDs.
Overall, the .directory domain extension is a valuable tool for anyone establishing an online directory or list of information. It offers clear branding, increased name availability, and targeted audience, making it a powerful choice for optimizing your directory’s online presence and reach.